Nimble Appliance Repairs – WordPress Website
A branded WordPress website for a London and Surrey appliance repair company that started small and grew, page by page, to 81,000 visitors in three months.
Project overview
Nimble Appliance Repairs fixes washing machines, ovens, dishwashers and other home appliances across London and Surrey. When the owner got in touch in 2023, his request was simple: a professional website that made the business look as reliable as the work his engineers do.
That was the starting point. Three years later, we’re still working together.
What I built
I started with his logo. Its blues became the colour palette for the whole site, so the brand feels the same everywhere, from the header to the “Repair Your Appliance” button.
The first version was small: home, about, services and contact. That got the business online fast. Then we kept building. Every so often he’d come back with an idea, and we’d add pages that help customers find him on Google: one for each appliance brand he repairs, and one for each town and London area he covers.
I wrote the content as well, in plain language, so each page answers the questions people actually ask when an appliance breaks and points them to a call or a booking. The forms were tested end to end, and the site is protected against spam and attacks.
Key features
- On-brand design: built around the colours of the client’s logo.
- 16 brand pages: Bosch, Samsung, Miele, AEG, Hotpoint and more.
- 18 area pages: Surrey towns and London districts, each with its own page.
- Content written for customers: services, FAQs and blog posts in plain English.
- Working forms: contact and booking forms tested and delivering.
- Security and care: the site has been secured, and I have looked after it since 2023.
The outcome
What started as a basic business website now brings in real traffic: 81,000 visitors in three months. The client is happy, and I still manage the website and keep adding to it as the business grows.
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