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More and more people ask AI assistants like ChatGPT, Perplexity, Gemini and Google’s AI Overviews for recommendations instead of scrolling through search results. When someone asks “Who is the best web developer for a small business?” or “Which clinic near me offers…”, will your business be mentioned?

Generative Engine Optimization (GEO) — also called AI search optimization or answer engine optimization (AEO) — is the practice of making your business easy for AI systems to find, understand, trust and cite. It builds on good SEO, but focuses on the signals AI assistants rely on.

How AI assistants decide who to recommend

• Clear, factual information about who you are, what you do and where you work.
• Structured data (schema markup) that machines can read reliably.
• Direct, well-organised answers to the questions your customers ask.
• Mentions and reviews across trusted websites, directories and platforms.
• Consistency — the same name, details and services everywhere online.

What I do

I start with an AI visibility audit: how ChatGPT, Perplexity and Google AI Overviews currently describe your business and your competitors. Then I strengthen the signals that matter — entity and schema optimisation, answer-focused content, FAQ sections, consistent business profiles, and building credible mentions across the web — and track your AI visibility month by month.

An honest note

No one controls what AI assistants say, so nobody can guarantee a mention. What GEO does is make your business the clearest, most trustworthy answer available — which also strengthens your normal Google rankings. It works best alongside solid SEO.

Who this service is for

Service businesses, consultants, agencies, clinics, SaaS and eCommerce brands that want to stay visible as customers shift from search engines to AI assistants — and get ahead of competitors who have not started yet.