The Dog Lady – Dog Training Website Redesign

Project overview

The Dog Lady is a dog training business run by Dr Jill Hyslop, a canine behaviour specialist who helps owners build better relationships with their dogs through kind, force-free training.

She came to me on the recommendation of Timmy’s Pet Shop, another client of mine. Her old website no longer reflected the bright, friendly brand she had built, so she wanted a full redesign.

What I built

The project actually started as a membership website. Partway through development, Jill decided she’d rather keep things simple, with a normal website and enquiry forms instead of logins and memberships. So we changed direction, removed the membership system and focused on a clean, easy website.

I built it in Elementor Pro and kept the branding consistent on every page: the purple and orange from her logo, the playful shapes and the friendly tone. Every page has a proper SEO structure and is fully responsive on phones, tablets and desktops.

Trust matters a lot when someone is choosing a trainer for their dog, so I connected her social media and brought her Google and Facebook reviews onto a dedicated Reviews page. I also added a blog, so Jill can publish articles herself and keep growing the website.

Finally, I secured the forms and the whole website.

Key features

• Full redesign: a bright, on-brand website built in Elementor Pro.
• Simple by choice: the planned membership system was replaced with a normal website and forms, at the client’s request.
• Reviews page: live Google and Facebook reviews in one place.
• Social media connected: Facebook, Instagram and TikTok linked across the site.
• Blog: the client publishes her own articles to grow the website.
• SEO structured and responsive: on every page and every device.
• Secure: protected forms and a secured website.

Snapshots

The outcome

The Dog Lady now has a cheerful, professional website that looks like her brand, shows off her reviews and is easy for her to keep growing. Jill is very happy with the work.